AIR JORDAN 1 MID

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Jordan Brands Air Jordan 1 High is a generational shoe that is many things at once: It’s the very first signature shoe of the single greatest basketball player who ever lived, it’s the sneaker that evolved into a collectible piece, created a shift of sneakers into high end fashion, and is a classic silhouette that’s various designs tells the numerous stories of Michael Jordan’s successful career, connecting generations. It’s also the most popular sneaker of today, even more than 35 years later with Jordan Brands revenue exceeding $3.6 billion in the 2020 financial year alone. This rise in popularity, particularly in the last year, was propelled by the Netflix documentary ‘The Last Dance’, which surged the popularity of the coveted sneakers for non-sneakerheads and for older generations feeling nostalgic. One surprisingly massive shift in the market, that was arguably a direct cause of this documentary is the sudden ‘rise of the Mids’, which no one saw coming. Jordan 1 Mids are essentially the same shoe, only a few centimetres lower in height, cheaper in price and much, much easier to obtain (Well, they were!). Jordan 1 Mids pre 2020 mostly stayed on shelfs and were loathed by sneakerheads worldwide, however the last 9 months we have seen Jordan 1 Mids become one of the most popular silhouettes, essentially becoming unobtainable on the retail market. Since 2020 the Jordan 1 Mid not only become one of our top selling silhouettes at KICKSTW but also opened our business to a new demographic customer base, with an increase in sales to teenage females. Jordan 1 Mids popularity doesn’t seem to be slowing down and are undoubtably here to stay, due to them being a cheaper alternative for youth because of the ridiculous rise of prices of the Jordan 1 High. All that seems to be left, for this once hated but now popular sneaker is for the Jordan 1 Mid to be granted grail status. KICKSTW has the largest collection of Jordan 1 Mids, at the cheapest prices. Join the hype train and get yours today!

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