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YEEZY 350

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Kanye West has achieved what most people thought was impossible. How could someone no matter how influential they are, jump from the hyped up force of Nike, to Adidas which had no shoes of resale value at all? Not only that, how could he completely revive the Adidas brand and make their shoes highly sought after? The answer is Kanye West’s most successful silhouette, the Adidas Yeezy Boost 350.

A decade defining shoe, the Yeezy Boost 350 first dropped in the Turtle Dove colourway in 2015. The prime knit sock liner design accompanied with Adidas’s newly developed Boost Technology for the sole, could only be described as walking on clouds. Following the Yeezy 350 Turtle Dove were a number of other Yeezy 350 colourways such as the Pirate Black, Moonrock and Oxford Tan. Kanye West had set the design style of the whole sneaker industry. Whilst other footwear brands scrambled around to quickly recreate their own version of the original Yeezy 350, Kanye West perfected the 350 silhouettes even further and dropped the Adidas Yeezy Boost 350 V2 in November 2016. An even comfier tightly woven primeknit and improved ribbed sole design, the Yeezy Boost 350 V2 made Yeezy a household name. First came the Beluga, followed by the Black Friday pack of 3 black 350 colourways, each with a different colour stripe across the shoe with the iconic SPLY 350 branding.

The Yeezy 350 V2 has since been released in many other variations. From reflective to glow in the dark. No back pull tab to add back pull tab again on different versions. Kanye West kept his promise. There really are Yeezy’s for everyone!

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Adidas Yeezy Boost 350 V2 Slate

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