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MEDICOM TOY (BE@RBRICK)

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At KICKSTW a wide range of 100%, 400%, and 1000% Bearbricks are available. 100% Bearbricks is approximately 7cm tall and are available to be purchased individually, in blind boxes, or in a set with the corresponding 400% Bearbrick. The 400% Bearbrick is approximately 28cm tall. Most 400% Bearbricks are sold with a 100% size, however, there are some 400% Bearbricks that do not come with the 100% version such as the Sesame Street Elmo Costume Version 2,Pokemon Pikachu Female Version, and Care Bears Secret Bear Pink. Lastly, the biggest Bearbrick size is 1000%, standing at approximately 70cm in height. This sized Bearbrick is mainly what you see being used as an aesthetic décor piece in people’s homes. The 1000% Bearbrick can be seen as an investment piece as each figurine is handcrafted by artisans and the hyped collaborative pieces are very exclusive, thus can add more monetary value to each piece.

BE@RBRICK FREQUENTLY ASKED QUESTIONS
What are Bearbrick collectibles? Bearbricks are a line of collectible figurines that resemble a bear created by the Japanese company MediCom Toy.

Since its humble beginnings in 1996, when it shared a space with a tonkatsu spot in Tokyo’s Ebisu area, Japan’s Medicom Toy has grown into a global sensation. The toy company’s crazily sought-after collectibles and design items are inspired by art, music, movies, pop culture, and influential figures and are usually only available in extremely limited quantities.

The Kubrick and BE@RBRICK series of toys, the latter of which is a bear-shaped figure in various sizes that has become a cultural symbol in its own right and attracted a devoted fanbase, including high-profile celebrities like Pharrell Williams, Grace Coddington, and DJ Khaled. KAWS, BAPE, Star Wars, Undercover, Disney, Chanel, Supreme, Fendi, Futura, fragment design, and Comme des Garçons are just a few of the brands Medicom Toy (and its beloved BE@RBRICK) has collaborated, and the list is expanding, especially in the streetwear and fashion realms.

Medicom Toy’s Bearbrick series are certainly a recognisable face to streetwear lovers. The collector toys are essentially an adult’s version of going to Toys “R” Us when they were a kid. The big difference now is that, unlike when you were a kid, these Bearbrick figures have quickly become collectable art.

What is the difference between 100%, 400%, and 1000% Bearbricks?

Bearbricks are available in a variety of sizes; the most popular variants are the 1000% Bearbricks, which stand around 2.3 feet tall and are popular among celebrities such as Ben Baller. With the first BE@RBRICK dubbed the 100%, all following sizes also follow the same system. Generally, Bearbricks range between 50% to 1000%. 100% Bearbricks stand 7cm tall, 400% Bearbricks come in at 28cm and 1000% Bearbricks reach 70cm tall. The form of a bearbrick does not alter much and aside from these standard sizes, there have been some collections that featured Bearbricks of different shapes and sizes, these fall under the “OTHER” category

Why are Bearbricks so popular?

Collectors are motivated to trade, purchase, and sell figures in order to complete their collections using the blind box packaging strategy. Medicom Toy has traditionally been tight-lipped on its new releases. With the exception of a handful of releases, quantity has been kept a secret for years as well. The mystery surrounding its releases and supply makes it attractive to collectors, who are constantly second-guessing Medicom’s next move. The suspense creates anticipation and excitement, to say the least.

The commemorative and limited editions made by high-end fashion designers or well-known pop artists are what makes these toys so desirable. Bearbricks by Chanel or artists like KAWS have a reputation among art dealers and toy collectors for being not only must-haves, but also for commanding high prices on auction blocks and resale sites. The most difficult Bearbricks to collect are those that were never intended for public purchase, such as giveaways, promotional items, and one-of-a-kind figures. Karl Lagerfeld, the former creative director of Chanel, designed Bearbrick Coco Chanel 1000% in 2006. Only 1,000 of these Bearbricks were made and most of them were specially displayed inside Chanel boutiques. Only a handful have ever surfaced on the market. The piece is modeled to look like Chanel’s founder Coco Chanel, dressed in her classic outfit: a Chanel jacket and pearls. You won’t find one of these for sale under $40,000. Along with this, the 1000% dissected KAWS Bearbrick from 2010 is one of the most popular Bearbrick models designed by KAWS. The design of this dissected Bearbrick is familiar to anyone who is a fan of KAWS’ art. It’s been seen in music videos like Drake’s “Toosie Slide” and G-Dragon’s “Crayon” and can easily fetch up to $100,000 at auction.

Over the past 21 years, Bearbricks has exploded in popularity and gained public affection. We witnessed a steady rise in demand for the toy and a surge, especially in the past year when Covid-19 hit the world, making the Bearbrick collection an increasingly expensive hobby. Bearbricks have achieved the near-impossible feat of putting itself at the crossroads of art, fashion, culture, and fun. Its basic and familiar style has appealed to people of all ages and genders. Medicom Toy has ushered in a new era of collectibles by pioneering a new approach to promote and sell products with hype.  While the limited-edition process assures long-term interest, Bearbricks’ numerous collaborations are what truly distinguish these works of art.

What are some popular Bearbrick designs?

Bearbricks have been produced in a variety of designs, with some being more popular than others. Some popular designs include collaborations with other brands such as Hello Kitty, Kaws, and SpongeBob SquarePants. Currently available ranges include Space Jam, Sesame Street, DC Superheroes, and Tom & Jerry.

Are there any limited edition Bearbricks?

Yes, many Bearbricks are produced in limited quantities, making them more valuable to collectors. These can include special colorways, designs created for specific events or releases, and collaborations with other brands.

How do I know if a Bearbrick is authentic?

One way to know if a Bearbrick is authentic is by checking the packaging and product for MediCom Toy’s branding and holographic authenticity sticker. Additionally, you can check the product number and online resources to find out if the product is authentic.

How do I care for my Bearbricks?

Bearbricks are generally made of plastic and can be easily cleaned with a damp cloth and mild detergent. It is important to avoid exposing them to extreme heat or cold, as well as direct sunlight for prolonged periods of time. It’s also recommended to store them in a clean, dry place and in the original packaging if possible, to keep them safe from dust or other damage.

Why are Bearbricks so expensive?

Bearbricks can be expensive due to several factors, including their limited availability, the cost of production, and the popularity of certain designs. Limited edition Bearbricks or those with unique designs can also command higher prices. Additionally, Bearbricks that have been retired or discontinued, making them harder to find, will also increase their value.

Are there mystery packs of Bearbricks? What are they?

Yes, there are mystery packs of Bearbricks. A mystery pack is a pack of Bearbricks that are sold in a sealed package, so the buyer does not know which design or variant of Bearbrick they will receive until they open it. These packs can be a fun way to collect Bearbricks and add to the excitement of not knowing which design you will get. However, it is important to keep in mind that buying a mystery pack does not guarantee that you will receive a limited edition or rare Bearbrick.

How can you ensure you get a limited edition Bearbrick from a mystery pack?

You can increase your chances of getting a limited edition Bearbrick by purchasing mystery packs from a reputable retailer that specialises in Bearbricks. Additionally, checking the release dates, quantities and rarity of different designs online can also help to narrow down the possibilities and increase the chances of getting a limited edition.

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