The term ‘Streetwear’ is one we’ve all come across, but its meaning is always evolving. Just like any fashion genre, streetwear defies a singular definition and interpretation, instead, it’s a style canvas that varies from person to person. Often, streetwear is perceived as a mix of diverse pop culture influences. It blends the nostalgic charm of 90’s fashion, the dynamic energy of hip-hop music, and the casual comfort of sports or athleisure wear into a unique fashion statement. Streetwear typically features oversized, relaxed-fit clothing that exudes a laid-back vibe. Yet, it’s not shy of bold, graphic designs that echo the spirit of 90’s fashion and hip-hop culture. Today we’ll be diving into some of the top streetwear brands in Australia.
Streetwear fashion has indeed made a global impact, and Australia, with Melbourne in particular, stands as a testament to this trend. The city is a thriving centre for streetwear, with an array of brands that have left their undeniable mark on the fashion landscape. Melbourne streets are a fashion runway of their own, showcasing some of the world’s best streetwear brands like ADLV, Essentials, AFGK, Supreme. These labels are renowned for their unique blend of style, comfort, and cultural relevance, making them must-haves for streetwear enthusiasts.
Immerse yourself in the vibrant world of Australian streetwear, leading the charge with the much-loved brand, Acme De La Vie (ADLV). This label has swept Melbourne’s streets off their feet with its distinctive Baby Face collection, showcasing an array of child portraits on tees and hoodies. This unique design has catapulted to popularity, earning a coveted spot amongst their most sought-after pieces. However, the brand’s creativity doesn’t end there; their Bear designs, including the Teddy Bear (Bear Doll), Three Boucle Bear, and Fuzzy Rabbit designs, are equally captivating, further cementing ADLV’s status as a trendsetter in the realm of streetwear. The brand embraces the oversized look offering two distinct sizing options to its customers: Size 1 and Size 2. Size 1 mirrors the fit of a standard Medium-Large, providing ample comfort without compromising on style. On the other hand, Size 2 caters to those seeking a Large-Extra Large fit, delivering a perfect blend of roominess and trendsetting appeal. ADLV also has a range of headwear to top off your fit, such as the Basic Ball Cap, Boucle Bear Cap, Bucket Hat, and many more designs.
Approx. Price Range: $90-$185
Next on our list is the famous brand, Fear of God ESSENTIALS. This line has truly carved out a niche for itself in the streetwear scene. It offers a wide range of items that include hoodies, t-shirts, shorts, and more. Each piece is a product of meticulous craftsmanship, ensuring top tier quality. The brand’s presence across social media platforms has significantly boosted its popularity. Its SS22 collection has been a frequent sight on Melbourne’s streets, recognized by the subtle branding on the front and more prominent branding on the back of each garment. Fear of God ESSENTIALS also boasts an extensive range of tees, each adorned with the ESSENTIALS branding. This makes them versatile additions to any wardrobe, easily paired with a diverse set of pieces. It’s not just about wearing a brand, it’s about embracing a lifestyle.
Approx. Price Range: $145-$325
Next in our spotlight is the stylish brand, A Few Good Kids (AFGK). Brought to life by the creative vision of MASIWEI, this brand has graced the streets of Melbourne with its presence. Offering an extensive range of tees, hoodies, jackets, AFGK combines affordability with uncompromised quality. Whether your style leans towards bold prints that make a statement, or you prefer minimal designs for a more understated look, AFGK caters to every fashion preference. This brand doesn’t merely sell clothes, they also have other accessories and items such as bags, umbrella, mugs and more to start up your AFGK collection. AFGK’s streetwear appeal has caught the eye of none other than Edison Chen, the creative force behind the renowned brand CLOT. As a pioneer in the streetwear scene, Chen has collaborated with AFGK’s rising prominence and style influence and released the Clottee collection.
Approx. Price Range: $75-$345
Rounding up today’s fashion focus is the legendary Supreme. This brand has carved out a formidable presence in the industry, setting the pace for the hype fashion movement. Supreme’s vibrant appeal to Melbourne’s youthful demographic catapults it into the forefront of hype culture – a testament to its cult-like following among young urban trendsetters. In its early stages, Supreme’s iconic box logo tees, hoodies, and crewnecks had streetwear enthusiasts captivated, but now there is no shortage of graphic designs that are sure to catch your eye. Nowadays, the brand continues to intrigue with an array of graphic designs guaranteed to turn heads. Beyond apparel, Supreme has ventured into the unconventional, releasing products such as a Screwdriver Set, Bolt Cutters, Pocket Lights and many more, further solidifying its unique brand identity. This influential brand is more than just clothing, it’s the embodiment of streetwear and skateboarding lifestyle.
Approx. Price Range: $140-$1,995
Streetwear is the ultimate expression of personal style. It’s all about the unique vibe you radiate and how you choose to wear it. The brands we’ve highlighted today are simply some stepping stones to kickstart your journey into the ever-evolving world of streetwear fashion.