Anti Social Social Club

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Created in 2015, Anti social club operates ASSC entirely online without a physical store. Every year, it publishes small collections. The brand was influenced by the mental health battle of the founder, who was 27. Neek used his brand as a mental outlet. A simple hat with a logo on the side was the first items. ASSC fashion became a common movement shortly after its formation with some popular celebrities like Kanye West, BTS and Kim Kardashian wearing the brand. The hype machine has started to turn and will not stop. Day after day new celebrities such as, Rita Ora, Cara Delevingne and G-Dragon are joining the club. The list of celebrities wearing this brand is getting bigger and bigger. Nobody expected the brand to the heights as it sells out its goods in only minutes after release. Collaborations with retailers such as RSVP Gallery, Dover Street Market, leading brands such as BAPE, popular K-pop band BTS, Hello Kitty, Playboy, and more, the Anti-Social Club has created capsules and continues to rise in popularity with each release.

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