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While Jerry Lorenzo’s Fear of God is all about luxury, his subsidiary ESSENTIALS takes a much more accessible and affordable path. Justin Bieber, Tommy Fury, and Zara McDermott are all fans. Why is this Fear of God ESSENTIALS outfit everywhere?

Over the last few years, there’s a strong chance your Instagram has been inundated with people wearing cream, charcoal, or putty brown joggers and oversized hoodies, with the word “ESSENTIALS” stamped on the front in bold, block lettering.

This stripped-back attire is a product of Fear of God ESSENTIALS. Launched back in 2018, it’s a diffusion label that simplifies Fear of God mainline staples at more affordable price points. Founded by Jerry Lorenzo in 2013, Fear of God has quickly become a cult streetwear brand, known for its minimal branding, neutral hues and collaborations with Vans and Nike. ESSENTIALS shares the pillars of the FOG main label’s design vocabulary – think sweats, fleeces and puffas in muted colours and easy-going shapes – just now made accessible to the wider public, at a fifth of the price of FOG.

Fear of God Essentials is a pioneer of “silent streetwear” alongside the likes of Kanye West’s Yeezy and sustainable label Pangaia. The brand doesn’t have to hide behind empty hype, loud graphics, or difficult silhouettes.

With the lines between what’s considered “streetwear” and “luxury” now increasingly blurred, that’s where appeal for ESSENTIALS comes in.

2021 has kicked off as being a shitshow of a year, so the last thing people are looking for is overly complicated garms. In 2022, people want calm and comfy, and these trackies happen to be cool for the wider public, as well. If Fear of God ESSENTIALS is the uniform for braving this strange new world we’re in, then move over Pretty Little Thing, you have tracksuits the colour of porridge to compete with now.

With back-to-school season upon us, ESSENTIALS FW21 makes a true-to-form return with everything you’d need for the seasonal transition. The usual staple offerings of tees, polos, hoodies, crewnecks, shorts, and, of course, spell-out tracksuits are all present. While this selection has a familial feel, it’s easily distinguishable from previous collections due to its extended application of color. The updated fall hues – Amber, Pistachio, Harvest, Linen, Strech Limbo, Black, Cement Grey, Heather Oatmeal, Conctrete, String and the sure-to-be favourite “Blush” pink – extend across the entirety of the apparel selection, from thermals and loungewear to hoodies and shorts. Available now at KICKSTW!



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