JORDAN 4

Gender
Men
Women
Shoe Size (Us Male)
4
4.5
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6.5
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7.5
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8.5
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9.5
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10.5
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13
Streetwear Size
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Brands
Air Jordan
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The Air Jordan IV was released in February of 1989 and was crafted by Tinker Hatfield, the witty genius behind the Jordan III. The original colourways for the Air Jordan IV are ‘White/Cement,’ ‘Bred,’ ‘Military,’ and ‘Fire Red’, all of which include the Jumpman (Flight) logo on the tongue, a Nike Air logo on the heel as well as a visible Nike Air bubble on the midsole, similar to the Jordan 3 design. The Jordan brand designed the Jordan 3 and sought to embody not only its high-performance attribute for the fastest flying athlete but the personal appearance of the shoe. Hatfield was also adimant to include Jordan in the process of the design and also to promote his involvement. On the 4th shoe, this phase was continued, but Hatfield emphasised success, even more, this time. Since striving for beauty and style on the Air Jordan 3, Hatfield opted for a more practical strategy on its follow-up. Hatfield added an “over-moulded” breathability mesh panel to improve performance. The urethane-coated net was soaked in soft plastic, and then the air was blown into the mesh to clear the plastic from the network holes. In principle, this modern invention helps the foot to breathe more comfortable than shoes with fabric. A more efficient and animal-friendly synthetic leather called Durabuck was added up on the top. With multiport lace locks and wing locks and extra holes on either side of the foot, the AIR Jordan 4 was more customisable than previous attempts and allowed the wearer to break the Sneaker in various designs. The terms “Air Jordan” have also been added on the inside of the tongue. We have seen some modern variations of this iconic shoe, the OFF WHITE Jordan 4 being one of the most popular modern takes on this sneaker.

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