Pop Mart (Labubu)

Pop Mart isn’t just a toy company, it’s currently one of the biggest topics on everyone’s mind.  Founded in Beijing in 2010, Pop Mart has redefined the toy industry by creating the “blind box” concept and collaborating with many global artists to create highly collectible, eccentric, and creative figures.  The company’s success story is one of innovative marketing, clever trend setting, with an understanding of the interests of the new generation of collectors.

 

At the heart of Pop Mart’s appeal is the “blind box” experience.  Each box contains a randomly selected figure from a particular series, often featuring a range of characters with varying rarity. This element of surprise, with the thrill of the chase for limited-edition and secret figures, has transformed toy collecting into a social and engaging hobby.  This trend has blown up on social media platforms such as TikTok as people do live unboxings, posting their raw reaction to the surprise. Pop Mart has created a strong community as people come together to trade toys and share the joy. It’s not just about owning a figure, it’s about the shared experience of unboxing, trading, and connecting with others.

 

Pop Mart’s collaborations with artists are crucial to its success.  By partnering with both established and emerging artists and designers, the company creates a diverse portfolio of characters that appeal to a broad audience.  These figures aren’t simply toys, they’re miniature works of art, each with its own unique story and aesthetic.  This focus on the artistic element elevates Pop Mart’s products beyond childish toys, but transforms them into coveted collectibles.

 

One of the brightest stars in the Pop Mart universe is Labubu, the creation of Hong Kong-based artist Kasing Lung.  Labubu, with its mischievous grin, pointed ears, and quirky appearance, has become a global sensation. Its widespread popularity has played a significant role in Pop Mart’s skyrocketing popularity, demonstrating the company’s ability to identify and create iconic characters that capture the current trends and influences.  Labubu’s success isn’t just about its design, it’s about the emotional connection it creates with its collectors.  Its playful nature and relatable expressions have made it a beloved figure within the Pop Mart community.

 

Another highly sought after figure is from the Crybaby series, designed by Thai artist Molly. It has become a phenomenal success for Pop Mart, captivating collectors with its unique blend of sad expression and playful aesthetics. Each Crybaby figure projects a relatable sense of vulnerability, with a distinctive pouty face and oversized tears. This emotional resonance has become a favourite amongst Pop Mart collectors. The series’ popularity is a testament to the brand’s ability to identify and create characters that resonate on a deeper emotional level. Crybaby’s success has not only driven sales for Pop Mart but has also solidified the company’s reputation for creating collectible art toys that are both aesthetically pleasing and emotionally engaging.

 

Pop Mart’s reach extends far beyond its physical products.  The company has built a successful shopping experience, combining physical retail stores, online platforms, and a network of strategically placed vending machines.  This accessibility ensures that Pop Mart’s products are readily available to collectors worldwide.  Furthermore, Pop Mart has cultivated a thriving online community through social media platforms, gaining engagement from all over the world and creating a community among collectors. This digital community allows fans to share their unboxing experiences, trade figures, and connect with fellow enthusiasts, further amplifying the Pop Mart brand.

 

The company’s success is also driven by its thorough understanding of their customer base.  Pop Mart has tapped into the growing desire for unique and expressive collectibles, catering to a generation that values individuality and self-expression.  The blind box format, combined with the artistic merit of the figures, offers a perfect blend of surprise, collectability, and artistic appreciation.

 

Pop Mart is more than just a toy company, it’s a cultural force.  It has transformed the toy industry, creating a new realm for collectible art toys.  By combining innovative marketing, strategic collaborations, and a deep understanding of its target audience, Pop Mart has built an empire, captivating collectors with its unique blend of art, design, and the thrill of the unknown.

 

FAQ

What is Pop Mart?

Pop Mart is a leading global collectibles company specializing in designer toys, often sold in “blind boxes.” They collaborate with artists to create unique and trendy figures, fostering a vibrant collector community.

 

What are blind boxes?

Blind boxes are sealed packages containing a randomly selected figure from a specific series. The surprise element and the chance to get rare or secret figures are part of the appeal.

 

Are Pop Mart figures toys or collectibles?

While they resemble toys, Pop Mart figures are primarily considered collectibles and art toys, appreciated for their design and artistic value.

 

Who designs Pop Mart figures?

Pop Mart collaborates with a wide range of artists, both established and emerging, from around the world.

 

Who/what is Labubu?

Labubu is a highly popular character created by Kasing Lung, which is created into multiple blind box series.

 

What is the story behind Labubu?

While there isn’t a definitive origin story, Labubu is often associated with themes of playfulness, curiosity, and a touch of mischief. The character embodies a childlike wonder and a sense of adventure.

 

Why is Labubu so popular?

High-profile partnerships, such as the association with Blackpink’s Lisa, have significantly boosted Labubu’s popularity. When celebrities and influencers are seen with Labubu figures, it creates a trend and drives demand, especially among their fan bases. The rise of online communities and social media platforms has allowed Labubu fans to connect, share their collections, and trade figures. Pop Mart regularly releases new Labubu series and variations, keeping the character fresh and exciting for collectors. This constant evolution ensures that the interest in Labubu remains high and that there’s always something new to look forward to.

 

Can I pick which Labubu I get?

Due to the “blind box” nature of the series, there is no way to tell which specific Labubu you will get unless you open the box, therefore we cannot guarantee what Labubu you will receive.